The SOUTHPOLE® brand is well-known for its casual, streetwear-inspired apparel. Founded in the early 1990s, by two brothers, David Khym and Kenny Khym, in New York, the fashion capital of the world.

For young, style-conscious individuals looking to express themselves through bold and accessible streetwear. SOUTHPOLE® is a pioneering brand rooted in a legacy of self-expression.

 

With roots in the iconic styles of 1990s New York, which began with our iconic puffy ‘bubble’ jackets and 4180™ Relaxed Fit denim, we blend decades of history with a forward-thinking vision to deliver high-quality, trendsetting designs.

 

Unlike other streetwear brands, SOUTHPOLE® stands as a symbol of authenticity, affordability, and cultural relevance—helping individuals embrace their unique identity and celebrate their personal style on a global scale.