Sometimes it Takes a Few Simple Ideas to Start a Revolution. for the French, it was Liberté, Égalité, Fraternité. Our Grand Idea is Simplicity Itself. Simplicity, Sustainability, Integrity. this Better Way is not our Own Invention. We’Ve Found it in the Rhythms of Nature, the Wisdom of Generations, the Virtues of Family Farmers. We Invite you to Join Us, as we Set the Table for an Amazingly Tasteful Revolution, Organic Food, Grocery Foods ...