The Origins of Elements can be Traced back to a Conversation in Leidseplein, Amsterdam at Four in the Morning. Three Friends – all it Professionals – Waxed Poetic over Beers After a Long Day at Ibc; while Talking, They Came to the Conclusion that most Media Storage Vendors Don’T Actually Care about What Customers Really need – They are more Concerned about What They Could Sell Them; So the Trio Devised a Better Plan: Develop Solutions Focused on People – not Just Technology – to Simplify Media Storage ...